Sunday, February 20, 2011

Egg!

For the egg project, I decided to take a commercial route as I thought it wouldn't be the most obvious choice given that we had to make a project about an egg. I found that there is a nightclub in London called Egg so I decided to re-design their logo. I used an egg shape to form the top half of each of the letters, luckily each letter worked well with this. I chose to use a deep purple colour because to me this represents luxury to show that this is a good night club. I then added the lighting effects to look like strobe lights, which are visual references to the club. I like that the word egg is not obviously legible at first because it's difficult to make the word 'Egg' look good for the title of a nightclub, but I think I have worked around that to make a good logo.

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